19 January 2021
Australian Beauty. What is it and why is it trending?
A play on the word K-Beauty or Korean Beauty, A-Beauty or Australian Beauty is fondly known as Australian made and owned, effective beauty products. So why is A-Beauty trending all across the globe?
Here is why beauty bloggers, celebs and skincare junkies are choosing products from down under:
Australian’s Keep it Simple
Australian skincare brands have shifted from complicated skincare routines to simple skincare. Less is more in some ways! Finding the right product that multi-tasks is our speciality. For instance, our Aloe Foaming Cleanser removes makeup and thoroughly cleanses the skin (throw out the makeup wipes and harmful makeup removers!) and our 95% Aloe Hydrating Gel rebalances the skin, treats blemishes, firms the skin and deeply hydrates all in one.
Also, that’s why we have the three step Everyday Go-To Set, it’s simple, easy and so effective. It’s three essentials for beautiful, healthy skin. It helps you unlock a healthy, radiant complexion day by day.
Australian’s Specialise in All-Natural
Using 100% natural ingredients is something we pride ourselves on. It is a frequent assumption that natural ingredients aren’t as powerful as artificial chemicals. However research shows natural products are just as potent. We are committed to only using botanical and naturally derived ingredients in all of our skincare formulas.
We choose natural ingredients that are also cosmeceutical. Cosmeceutical simply means that our ingredients have been proven to affect and actually change skin cell function, giving you real, lasting results. It is rare to find a brand that is natural AND cosmeceutical. With the rich natural ingredients and innovative Aussie minds, we create A-Beauty products that will improve your skin health and ultimately bring out your confidence.
Australian’s Have High Standards
Countries all around the world look to Australia for high quality products due to the strict government regulations. There are even stricter guidelines if an Australian company aims for extra certifications like a TGA approval. The TGA or Australian Therapeutic Goods Administration regulates and assess products. To get a TGA approval you have to provide evidence that your skincare formula does what you claim it will do.
The Grace Therapeutic range of products are TGA approved. We also understand that the way we manufacture our skincare matters. That is why we manufacture our skincare in our Gold Coast facility (which is also approved by the TGA) and not overseas. We take extra care, time and expense in creating products that are all natural, simple and effective in our TGA approved facility and would never have it any other way.
You only have to use Australian beauty products once to understand the craze! Why not try one of our best sellers?